A Degree in a Book: Marketing

Author: John Jessup

Category: Business, Money & Jobs

Regular price: $8.99

Deal price: $0.99

Deal starts: February 27, 2024

Deal ends: February 27, 2024

Description:

A comprehensive, highly visual guide to everything you can learn in a Marketing degree.This accessible full-color book leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple.Includes topics such as:• Management• Market research• Product development• Buyer behavior and the impact of popular culture, ethics and social responsibility• Digital marketing including social media and SEO• Retail - in all its many forms• How lockdown and the global pandemic has changed the world of marketingWhether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business.ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.

The Dumbest Guy at the Table

Author: David Shein

Category: Business, Money & Jobs

Regular price: $9.99

Deal price: $0.99

Deal starts: February 19, 2024

Deal ends: February 19, 2024

Description:

Twenty-one years after selling the company that I founded, Com Tech Communications, for an enterprise value of over $1 billion - arguably Australia's first tech unicorn - I decided to write a book. Drawing on over three decades of experience - gee I'm getting old - and sharing some lessons that I hope will provide valuable advice to anyone looking to start a company or manage a good business. Since 1987 I have hired hundreds of outstanding people, knowing that if I paid well, listened to their valuable ideas and ensured that they loved coming to work every day, I could still be part of something great ... even if I am the dumbest guy at the table. These principles have formed the basis of my management style for over 30 years. So much has changed from a technology perspective - yet, in some ways, nothing has changed. Products come and go, but you will always have customers, staff and business partners. How you treat these three constituents will be the difference between building a good company, a great company, an irrelevant company or one that simply disappears.

'As a businessman, David Shein has lived up to his ideals. Don't be fooled by the title of the book; this guy really knows his shit.'

Ian Chappell

The Power of Being Rich

Author: Roger Brooks

Category: Business, Money & Jobs

Regular price: $4.99

Deal price: Free

Deal starts: February 09, 2024

Deal ends: February 09, 2024

Description:

Roger L. Brooks wrote "The Power of Being Rich" as a result of more than three decades of studying, practicing, and implementing universal law and the principles of positive thinking. Brooks applies lessons from prominent peacemakers such as Jesus, Saint Francis of Assisi, and Gandhi—combining their teachings with insights of several notable human development experts such as Earl Nightingale, Denis Waitley, and Napoleon Hill. Brooks’ guidance will provide you with the mentality and motivation to take your ordinary life and manifest what you already have into your desired riches. EVERYONE who reads this book will learn The Power of Being Rich. It will add a new dimension to the values of harmony, gratitude, awareness, and abundance.

Billion Dollar Brand

Author: Shaan Rias

Category: Business, Money & Jobs

Regular price: $0.99

Deal price: Free

Deal starts: February 06, 2024

Deal ends: February 07, 2024

Description:

When it comes to embracing your story and using the most transformative life chapters to build a multi-million dollar business, Shaan Rais is among the branding titans.This book pays tribute to his remarkable journey from zero to hero. As he expresses the lucrative importance of owning a personal brand, he recounts the prosperous stories of other business titans who developed a brand that will stand forever.Pulling back the curtain in this value-packed resource entails Shaan Rais sharing the experience, education, and expertise he has gained by building a successful business from his personal brand.This book includes advice backed by evidence-based facts and successful branding examples in the form of short stories. By the end of the book, they discover how others have built billion-dollar businesses on their name, image, & likeness, and how they too can effectively and profitably market their compelling brand story.Shaan Rais is a Leadership Development Expert and Industrial & Organizational Psychologist as well as a Professional Speaker and Branding Strategist. He holds a double Master's in Industrial and Organizational Psychology and Organizational Development & Change. By choosing to unapologetically invest in his story, he has inspired leaders like you to create more than a business, but a personal brand.Throughout this captivating book, Shaan cohesively lays out the foundational differences between each brand story that aligns with industry leaders and household names. Even so, he continues to drive home the assertion that the unique path being walked by every individual is the makings of a brand story that will leave a lasting impact on the language we all speak - the global marketplace.

Customer Success Manifesto

Author: Jay Goncalves

Category: Business, Money & Jobs

Regular price: $14.99

Deal price: Free

Deal starts: February 06, 2024

Deal ends: February 07, 2024

Description:

What are companies like Uber, IKEA, Belgo, and Eurostar doing that makes them so profitable? They know how to scale relationships.

But Online Gurus are lying to you about Scaling to hundreds of clients without creating an exceptional customer experience. Ben and I created this book with that in mind. When you feel like there is much more to be done in how you serve your clients, we’ve got you.

For a long time, marketers, specifically in the online space, have been making bolder and bolder promises. We started with promises of being capable of running a six-figure business (expert or agency), then everyone was promising a seven-figure business, and nowadays they promise you multiple seven figures without even working.

You might have fallen prey to that, pumping money into ads, hiring appointment setters, and having a massive sales team. Still, you face the same challenges as before, but with more chaos.

We've been there, and we found a different path to success and having a business we love. Since 2020 we have consulted with more than 100 7 and 8-figure businesses on how to scale their online services and have helped our clients generate 100m dollars in backend sales across these industries: Coaches & Consultants, Digital Agencies, Saas products, Ecommerce, Brick and mortar, and Startup Incubators.

We didn’t accomplish this using fancy Marketing tactics and Sales gimmicks. In fact, we're not the greatest marketers on earth and have still helped our clients generate more than 9 figures in revenue.

What we did was create a Fulfillment Funnel™ for our clients so that their clients stayed 4x longer, allowing our clients to 3-4x their lifetime client value.

In this book, you'll learn

How to diagnose why you're stuck in a Growth phase and not actually Scaling your businessTo transform into a Raving Fan business that thrives on client retention and referralsWhat a Fulfillment Funnel™ is and how you can increase your profits by 25-100% without spending money acquiring new clientsWhy not having a Bowtie funnel in place will put you out of business in the next 18 monthsHow to create magical experiences for your clients while reducing your service complexity (through a secret psychological trick that makes clients crave more)How to create a predictable service that delivers consistently and meets clients' expectationsWhy your offer needs to be adjusted to fit a larger market segment after you cross the chasmThe magic behind crafting your own High Lifetime Value OfferHow to create buy-in from day zero so that your clients don't ghost you and lead your collections team to bite their nails in despairWhy regret is the worst feeling the clients can feel and how it might destroy your business from the insideThe trick we use to manage expectations that builds client ownership to avoid escalation and clients blaming us for the lack of results they getHow to build relationships at scale with the four client archetypesAn in-depth application chapter that shows you exactly how to apply all conceptsA Bonus Section with the secrets we learned while consulting with more than 100 online gurus you're probably familiar with

If you're tired of spending money to acquire clients just to break even or for a small profit and want clients to say I WANT MORE... get the book, read it, apply the lessons, and enjoy a life of freedom and profit.

Customer Success Manifesto

Author: Jay Goncalves

Category: Business, Money & Jobs

Regular price: $14.99

Deal price: Free

Deal starts: February 06, 2024

Deal ends: February 07, 2024

Description:

What are companies like Uber, IKEA, Belgo, and Eurostar doing that makes them so profitable? They know how to scale relationships.

But Online Gurus are lying to you about Scaling to hundreds of clients without creating an exceptional customer experience. Ben and I created this book with that in mind. When you feel like there is much more to be done in how you serve your clients, we’ve got you.

For a long time, marketers, specifically in the online space, have been making bolder and bolder promises. We started with promises of being capable of running a six-figure business (expert or agency), then everyone was promising a seven-figure business, and nowadays they promise you multiple seven figures without even working.

You might have fallen prey to that, pumping money into ads, hiring appointment setters, and having a massive sales team. Still, you face the same challenges as before, but with more chaos.

We've been there, and we found a different path to success and having a business we love. Since 2020 we have consulted with more than 100 7 and 8-figure businesses on how to scale their online services and have helped our clients generate 100m dollars in backend sales across these industries: Coaches & Consultants, Digital Agencies, Saas products, Ecommerce, Brick and mortar, and Startup Incubators.

We didn’t accomplish this using fancy Marketing tactics and Sales gimmicks. In fact, we're not the greatest marketers on earth and have still helped our clients generate more than 9 figures in revenue.

What we did was create a Fulfillment Funnel™ for our clients so that their clients stayed 4x longer, allowing our clients to 3-4x their lifetime client value.

In this book, you'll learn

How to diagnose why you're stuck in a Growth phase and not actually Scaling your businessTo transform into a Raving Fan business that thrives on client retention and referralsWhat a Fulfillment Funnel™ is and how you can increase your profits by 25-100% without spending money acquiring new clientsWhy not having a Bowtie funnel in place will put you out of business in the next 18 monthsHow to create magical experiences for your clients while reducing your service complexity (through a secret psychological trick that makes clients crave more)How to create a predictable service that delivers consistently and meets clients' expectationsWhy your offer needs to be adjusted to fit a larger market segment after you cross the chasmThe magic behind crafting your own High Lifetime Value OfferHow to create buy-in from day zero so that your clients don't ghost you and lead your collections team to bite their nails in despairWhy regret is the worst feeling the clients can feel and how it might destroy your business from the insideThe trick we use to manage expectations that builds client ownership to avoid escalation and clients blaming us for the lack of results they getHow to build relationships at scale with the four client archetypesAn in-depth application chapter that shows you exactly how to apply all conceptsA Bonus Section with the secrets we learned while consulting with more than 100 online gurus you're probably familiar with

If you're tired of spending money to acquire clients just to break even or for a small profit and want clients to say I WANT MORE... get the book, read it, apply the lessons, and enjoy a life of freedom and profit.