Author: Matthew Weiss

Category: General Nonfiction

Regular price: $7.99

Deal price: Free

Deal starts: November 10, 2023

Deal ends: November 10, 2023


This is what generation Z is saying with respect to military service.

The all-volunteer force that has served our country well for more than 50 years is at a critical inflection point. Today, recruiters are struggling to bring enough Zoomers into the armed services. Mismatched fundamental ideals, divergent beliefs about the workplace, and other sociocultural influences have contributed to the United States military scrambling to get a grasp on how to appeal to Gen Z. Through the use of personal life stories and macro analysis, this bookexplains why military recruiting in the United States is at an all-time low in order to suggest ways that American society and its leaders can fix this issue. We must rebuild the value proposition of military service bydemonstrating the benefits of the world’s greatest physical social network.