Author: Ben McLellan

Category: Business, Money & Jobs

Regular price: $3.00

Deal price: Free

Deal starts: January 16, 2024

Deal ends: January 17, 2024


To be fulfilled and effective in what you do, you must grow as your business grows. It’s not enough to just run a business where you don’t take advantage of people or even harm them. Ethical Scaling is the process by which you grow your business in alignment with who you are and what your values are—all while supporting the life you want.

When I found the practices of yoga, meditation, Qigong, and Tai Chi, I was in a time of self-discovery. I feel fortunate to have had teachers who were grounded in reality with an added depth of experience and knowledge in the ancient healing arts. Being able to learn from them and download some of their experience has allowed me to move into a place of freedom and fulfillment, both in my personal life and my business.

Now, it’s not to say I don’t have ups and downs. I’m human, just like you. (Unless you’re a bot. That’s cool too.) But what I find is that the practices I have kept for years are the constant that allow me to stay grounded no matter what my life or business throw at me.

I wrote this book for two reasons. First, I knew it would challenge me to evolve and grow. (I like both of those things.) Second, I thought that you would benefit from getting some of the education I received. My first business mentor (I’ll talk about him a bit in the book) shared energetic principles with me early on in our work. He taught me how to look at my business through the lens of energy and it has been quite profound. Using these energetic principles has led me to understand myself on a deep level. I was then able to understand others. This newfound knowledge helped me create a strong network and build two successful businesses. The principles I learned led to my business success by first helping me see what I was best at. From that realization, I was then able to clarify the kind of life I needed to live to feel fulfilled and at peace. These principles are my compass, especially when I need to make tough decisions.

Working with my mentor, master teacher Jason Campbell, taught me four main things:

Who I was and what my greatest gifts wereWhat I needed to be focused on to run my business successfullyWho I needed to become to have a successful businessWhat skills I needed to work on so the business could thrive

My current coaching and consulting business went from being just an idea to a seven-figure business in 18 months. I won’t claim that these principles are the sole reason for that, but they have been integral to my clarity and confidence. These two qualities have led to a lot of success in the past year and a half. Prior to understanding these principles, I didn’t understand who I truly was, what my gifts were, or what direction to take my life and my work. For me, these principles are my North Star.

Over the years, I have worked for a few other business owners. Some of those experiences drove me to want to help others grow their businesses ethically. It’s not that the people I worked for were necessarily unethical, but there was always a missing piece. Those leaders were putting forward their vision of success and getting their clients to buy into it. It worked for some, but for most it didn’t. Living someone else’s vision is very unfulfilling, even if it seems like the right thing to do. Ethical scaling is about understanding yourself, understanding those you serve in your business and building something that has a positive impact on the world—and provides you with an amazing life.

Thanks again for taking the time.

Sending you peace and blessings,