The Revenue Zone: Mastering the Modern B2B Buyer Journey

In today’s digital age, B2B buyers are more empowered than ever. They prefer to control their buying journeys independently, remain anonymous for as long as possible, and avoid direct interaction with sales representatives. For sales and marketing teams, this shift might seem like a daunting challenge, but in reality, it represents a monumental opportunity.

The Revenue Zone provides a comprehensive guide for forward-thinking marketing and sales leaders who want to turn these evolving B2B buying behaviors into a strategic advantage. This book outlines a clear, actionable playbook designed to transform potential obstacles into opportunities, enabling companies to not only keep pace with these changes but to lead the charge.

In this transformative book, you will discover:

• Understanding the New B2B Landscape: Discover the profound shifts in B2B buying behavior that have disrupted traditional sales models and created a fertile ground for innovation.

• Navigating Disruption with Three Core Rules: Learn the three essential rules that organizations must adopt to successfully navigate and thrive in this new environment.

• Beyond the Funnel – The Revenue Zone Approach: Explore an innovative alternative to outdated sales and marketing funnels, designed to align with the modern buyer’s journey and maximize engagement.

• Creating Your Revenue Zone: Learn how to build a digital ecosystem that guides large volumes of prospects through their buying journey, turning them into advocates and repeat customers.

• The Revenue Expansion Flywheel: Discover how to leverage a unique approach to drive continuous customer expansion and maximize lifetime value.

• Building a Future-Ready Tech Stack: Understand the essential technologies that are necessary to support and enable this shift in B2B buying behavior, ensuring your organization stays ahead of the curve.

• Seizing the Opportunity: Learn how to outpace your competition by rapidly transforming your sales and marketing organizations to embrace and capitalize on these new buyer behaviors.

About the Author:

Author Tom Burton is an expert in enabling sales and marketing organizations to achieve consistent sales and drive predictable revenue growth through the use of innovative strategies and techniques.“The Revenue Zone is the modern-day version of Crossing the Chasm. A must read for any sales, marketing or business executive who wants to grow sales and revenue and create a superior buyer experience in today’s B2B world.” Madison Gonzales-Zraick, Sr. Marketing Manager

Want to pay only for services you actually need and take complete control of your real estate deals? Then read on!

With an à la carte menu, you pay only for what you choose to eat. Don’t feel like fries today? Great—just don’t order them and you won’t have to pay for them either!

Buying or selling a home can work this way too… Only if you’re anything like most people, you probably didn’t realize that—and if you did, without a background in real estate, you’re unlikely to know how to select the services you really need.

Picking real estate options à la carte is a relatively recent development. At one time, if you wanted to sell, your choice was to list your home with a real estate brokerage or sell it yourself... If you wanted to buy, you’d enlist the help of a real estate agent or you’d figure it out on your own.

Today, things are different.

The world of real estate has been reinvented, and you as the consumer can choose the services you need and sidestep the rest… paying only for what you’re actually using.

The catch is, you have to be able to recognize what you need and which costs are unnecessary… and this is where this unique guide to real estate comes in.

Whether you want to go it alone to maximize your equity or you’re seeking guidance to help you make a successful offer, this is the companion you need by your side to make sure every decision you make is lucrative and drives you in the right direction.

Inside, you’ll discover:

The reason behind the real estate revolution—and how much that benefits you financially as a consumerThe 3 power players shaping the future of real estate (and how that future’s going to look)6 key checkpoints on each of the selling and buying roadmaps—with tips for maximizing your profits with the à la carte approachHow to determine what a real estate service is worth… and the 7 rules of thumb that will tell you if you’re being charged fairlyExactly how to work out which services you need (and the skill level you require)5 critical rules you must not overlook when you’re paying for services to help you sell your home (plus 5 separate rules for buying)The unique real estate à la carte applications that will save you moneyHow to locate, evaluate, and set up a contract with a real estate consultant—and the 6 questions you can ask them to gauge whether they’re really a specialistReal estate consultant red flags to watch out for (and what to do if you spot them)What you can do if you’re already halfway through the process of buying or selling a home when you realize you need helpReal-life scenarios and practical quizzes to help you analyze your own needs as you navigate the real estate market

And much more.

You might be tempted to lean back on the old model of real estate for the sake of saving time or making the process easier… but if you do that, you’re going to be out of pocket, paying for services you don’t need.

Picking the services you need from the à la carte menu is a far more fruitful and satisfying approach—and when you know what to look out for and how to tell if you’re getting the best deals, it’s no more difficult than taking the traditional approach.

Make sure you buy and sell your way—and enlist only the help you truly need.

Want full control of your real estate deals with an option that lets you keep more of your cash? Then scroll up and click “Add to Cart” right now!

Want to pay only for services you actually need and take complete control of your real estate deals? Then read on!

With an à la carte menu, you pay only for what you choose to eat. Don’t feel like fries today? Great—just don’t order them and you won’t have to pay for them either!

Buying or selling a home can work this way too… Only if you’re anything like most people, you probably didn’t realize that—and if you did, without a background in real estate, you’re unlikely to know how to select the services you really need.

Picking real estate options à la carte is a relatively recent development. At one time, if you wanted to sell, your choice was to list your home with a real estate brokerage or sell it yourself... If you wanted to buy, you’d enlist the help of a real estate agent or you’d figure it out on your own.

Today, things are different.

The world of real estate has been reinvented, and you as the consumer can choose the services you need and sidestep the rest… paying only for what you’re actually using.

The catch is, you have to be able to recognize what you need and which costs are unnecessary… and this is where this unique guide to real estate comes in.

Whether you want to go it alone to maximize your equity or you’re seeking guidance to help you make a successful offer, this is the companion you need by your side to make sure every decision you make is lucrative and drives you in the right direction.

Inside, you’ll discover:

The reason behind the real estate revolution—and how much that benefits you financially as a consumerThe 3 power players shaping the future of real estate (and how that future’s going to look)6 key checkpoints on each of the selling and buying roadmaps—with tips for maximizing your profits with the à la carte approachHow to determine what a real estate service is worth… and the 7 rules of thumb that will tell you if you’re being charged fairlyExactly how to work out which services you need (and the skill level you require)5 critical rules you must not overlook when you’re paying for services to help you sell your home (plus 5 separate rules for buying)The unique real estate à la carte applications that will save you moneyHow to locate, evaluate, and set up a contract with a real estate consultant—and the 6 questions you can ask them to gauge whether they’re really a specialistReal estate consultant red flags to watch out for (and what to do if you spot them)What you can do if you’re already halfway through the process of buying or selling a home when you realize you need helpReal-life scenarios and practical quizzes to help you analyze your own needs as you navigate the real estate market

And much more.

You might be tempted to lean back on the old model of real estate for the sake of saving time or making the process easier… but if you do that, you’re going to be out of pocket, paying for services you don’t need.

Picking the services you need from the à la carte menu is a far more fruitful and satisfying approach—and when you know what to look out for and how to tell if you’re getting the best deals, it’s no more difficult than taking the traditional approach.

Make sure you buy and sell your way—and enlist only the help you truly need.

Want full control of your real estate deals with an option that lets you keep more of your cash? Then scroll up and click “Add to Cart” right now!

Start the business of your dreams, overcome your biggest challenges, and discover how far perseverance and self-belief can take you!

Have you had a business idea in mind that you know could fulfill a unique demand… yet been reluctant to take the leap and bring it to life?

Have life’s fastest curveballs—including broken relationships, family obligations, or past debt, kept you in “workhorse” mode, living just to pay the bills?

Is there a natural- born entrepreneur in you, one who dreams of thriving financially and engaging in unique experiences and adventures?

If so, meet Chef Nino—an entrepreneur and chef who always had one dream: to be a pilot.

He’s been through the ups and downs of starting a business, living on a shoestring budget, and spearheading a successful career as a chef.

And throughout his life, he has seen the adventure of entrepreneurship as similar to launching a circus.

His inspiration? P.T. Barnum of the Ringling Brothers and Barnum and Bailey Circus, known globally as “America’s Greatest Showman.”

Barnum coined the term “show business” and his circus lasted for an impressive 146 years. He once uttered powerful words that inspired Chef Nino throughout his life: “No one ever made a difference by being like everyone else.”

Chef Nino took these words to heart and knew that the secret to his success lay in tapping into his unique strengths… in this book, he shares his highest highs and lowest lows. For the first time, he is revealing his personal blueprint for success.

In this book, you will find heartfelt stories, powerful strategies, and all the inspiration you need to take the entrepreneurial plunge.

Inside, you’ll discover:

How Chef Nino’s circus began with an unforgettable letter—one that enabled him to raise funds at lightning speed so he could work as a missionary in Italy3 powerful questions that helped the author create a Master Plan for success… and the vital steps he took to achieve his goalsWhy flexibility was key in helping Nino transition from missionary to Italian teacher and chef… and why diversifying your career prospects is a good ideaThe powerful realization that enabled the author to turn his life around—and how adopting a growth mindset kick-started his successHow a secret recipe started Chef Nino’s circus— the $1 investment that sparked a winning businessWhy intensity and giving your business idea 100% is crucial if you want to make it big—plus the impressive power of surrounding yourself with positive peopleHow Chef Nino achieved his dream of becoming a pilot—37 years after his mind first conjured up the ideaHow to settle debt, prioritize your health, and manage your time efficiently so you can reap the fruits of your success7 powerful statements that will keep you on the path to success and ensure you never doubt yourself

And much more.

Even if you are in debt, you feel stuck in your profession, or you are going through a rough patch in your personal life, that train to success has not passed you by. It is never too late to hop on that wagon and cling to it with all your might.

The circus is endless, and you are its ringmaster… bring it to life and make your dreams come true while changing others’ lives for the better.

If you’re ready to banish self-doubt and embrace the adventure of entrepreneurship, then scroll up and click the “Add to Cart” button.

Start the business of your dreams, overcome your biggest challenges, and discover how far perseverance and self-belief can take you!

Have you had a business idea in mind that you know could fulfill a unique demand… yet been reluctant to take the leap and bring it to life?

Have life’s fastest curveballs—including broken relationships, family obligations, or past debt, kept you in “workhorse” mode, living just to pay the bills?

Is there a natural- born entrepreneur in you, one who dreams of thriving financially and engaging in unique experiences and adventures?

If so, meet Chef Nino—an entrepreneur and chef who always had one dream: to be a pilot.

He’s been through the ups and downs of starting a business, living on a shoestring budget, and spearheading a successful career as a chef.

And throughout his life, he has seen the adventure of entrepreneurship as similar to launching a circus.

His inspiration? P.T. Barnum of the Ringling Brothers and Barnum and Bailey Circus, known globally as “America’s Greatest Showman.”

Barnum coined the term “show business” and his circus lasted for an impressive 146 years. He once uttered powerful words that inspired Chef Nino throughout his life: “No one ever made a difference by being like everyone else.”

Chef Nino took these words to heart and knew that the secret to his success lay in tapping into his unique strengths… in this book, he shares his highest highs and lowest lows. For the first time, he is revealing his personal blueprint for success.

In this book, you will find heartfelt stories, powerful strategies, and all the inspiration you need to take the entrepreneurial plunge.

Inside, you’ll discover:

How Chef Nino’s circus began with an unforgettable letter—one that enabled him to raise funds at lightning speed so he could work as a missionary in Italy3 powerful questions that helped the author create a Master Plan for success… and the vital steps he took to achieve his goalsWhy flexibility was key in helping Nino transition from missionary to Italian teacher and chef… and why diversifying your career prospects is a good ideaThe powerful realization that enabled the author to turn his life around—and how adopting a growth mindset kick-started his successHow a secret recipe started Chef Nino’s circus— the $1 investment that sparked a winning businessWhy intensity and giving your business idea 100% is crucial if you want to make it big—plus the impressive power of surrounding yourself with positive peopleHow Chef Nino achieved his dream of becoming a pilot—37 years after his mind first conjured up the ideaHow to settle debt, prioritize your health, and manage your time efficiently so you can reap the fruits of your success7 powerful statements that will keep you on the path to success and ensure you never doubt yourself

And much more.

Even if you are in debt, you feel stuck in your profession, or you are going through a rough patch in your personal life, that train to success has not passed you by. It is never too late to hop on that wagon and cling to it with all your might.

The circus is endless, and you are its ringmaster… bring it to life and make your dreams come true while changing others’ lives for the better.

If you’re ready to banish self-doubt and embrace the adventure of entrepreneurship, then scroll up and click the “Add to Cart” button.

Do you feel caught in the crossfire of being both praised for your accomplishments and criticized for your leadership style? If so, you’re not alone.

Strong Women Rising is for women who possess natural leadership traits like assertiveness, decisiveness, vision, and courage but are frequently caught in a hero-to-villain cycle at work—no matter how hard they’ve tried to soften. Even those who have spent decades learning to adjust for others are given warnings and unsolicited “coaching” that would never be given to equally assertive male counterparts.

“The problem isn’t what you say, it’s how you say it.”

“You intimidate people. Try to soften your approach a bit.”

“Maybe if you were just a little less direct...”

In today’s workplace, assertiveness is still both expected and punished among high-performing female leaders. This curse of the strong woman results in resistance and conflict that plague them long after they leave work for the day. Many are left feeling isolated and under-supported, causing talented women to leave organizations that don’t appreciate their gifts and potential.

In this book, you will learn:

The latest research on unconscious bias against women leadersWhat drives resistance, conflict, and the hero-to-villain cycleHow to restore your wellness and rebuild calm confidenceHow to transform your relationships and your reputation at workWhat it will take to set and achieve your purpose-fulfilling goals.

Dalisia Coppersmith provides a clear guide for those unknowingly drawn into the quiet war against strong women that still exists today. For women seeking to strengthen relationships and accelerate their careers, this book is a must-read. Join the movement and let your transformation begin. The world needs your voice!