The entire game of book discovery has changed, and almost no one has noticed that AI Optimization is the new norm.

Your book could be brilliant, and the reviews could be glowing. Your Amazon page could be perfectly optimized. Yet when potential readers ask AI assistants for recommendations that describe precisely what your book offers—"a mystery with a heroic female detective who doesn't need rescuing" or "a crypto book that actually explains how to make a profit"—your book remains invisible while others get recommended. This isn't a failure of your writing or marketing.

We are living through the most fundamental shift in how readers find books since the invention of the Amazon recommendation engine. Today, millions of readers have stopped browsing bookstore shelves, abandoned Amazon category searches, and given up googling "best books about..."

Instead, they're having conversations with AI assistants, describing exactly what they want in natural language and receiving personalized recommendations within seconds. The difference between books that are recommended and those that remain invisible has nothing to do with sales rankings, review counts, or keyword optimization. It has everything to do with whether AI systems understand what your book truly offers readers.

Book Discovery reveals how AI assistants like ChatGPT, Claude, Gemini, and others actually decide which books to recommend, pulling from a vast synthesis of discussions across book blogs, Reddit threads, podcast transcripts, and academic citations rather than sales data or marketing copy. More importantly, it shows you exactly how to position your book within these conversations, so it becomes the natural recommendation when readers describe what they're seeking.

Drawing from analysis of thousands of AI recommendations and successful author strategies, this guide provides both the theoretical framework and a practical 90-day implementation plan for making your book discoverable in an AI-mediated world. Through twenty specific, actionable steps—from creating "anchor facts" that AI systems reference to building collaborative author networks that amplify collective discoverability—you'll learn how to transform your book from invisible to inevitable when readers ask AI for exactly what you've written.

Book Discovery provides a comprehensive 20-step Book Promotion Plan that covers everything from conducting AI visibility audits and developing quotable frameworks to strategic community engagement and authority building. You'll discover why a thoughtful discussion in a small book blog might matter more than a hundred Amazon reviews, how to create "mention equity" that builds your book's AI visibility without traditional marketing, and why collaborative strategies with other authors can create rising tides that lift all boats in ways that competitive bestseller-chasing never could.

This book guides you from understanding the fundamental shift in discovery behavior through building your own "discovery architecture," culminating in a practical action plan you can implement immediately. Each step is designed to work within the real constraints of author life, whether you have three hours a week or thirty to devote to building AI discoverability.
Read more

From Overlooked to Overbooked:

The Proven System for Winning Government & Corporate Contracts

Win Big Bids shows you how to turn what you already know into high-value contracts, without chasing clients, grinding harder, or faking it online.

Dr. Alison Etinoff’s Win Big Bids system turned her small business into a seven-figure contract machine. Now she’s showing you how. This isn’t theory. This isn’t fluff. This is the real-world strategy you can use to:

Position like a pro so decision-makers notice you
Pitch with confidence that commands the room
Craft proposals that close high-value contracts
Scale your revenue without selling your soul

Whether you want your first $100K contract or you’re building something that outlives you, this is where it starts.

You don’t need permission. You need a plan. This is it.

This isn’t about hustling harder, it’s about moving smarter.

The biggest contracts aren’t going to people who work the hardest, they’re going to people who know the system.

If you’re ready to compete like you belong (because you do). Get the system. Get the contracts. Build your legacy.

Read more

The entire game of book discovery has changed, and almost no one has noticed that AI Optimization is the new norm.

Your book could be brilliant, and the reviews could be glowing. Your Amazon page could be perfectly optimized. Yet when potential readers ask AI assistants for recommendations that describe precisely what your book offers—"a mystery with a heroic female detective who doesn't need rescuing" or "a crypto book that actually explains how to make a profit"—your book remains invisible while others get recommended. This isn't a failure of your writing or marketing.

We are living through the most fundamental shift in how readers find books since the invention of the Amazon recommendation engine. Today, millions of readers have stopped browsing bookstore shelves, abandoned Amazon category searches, and given up googling "best books about..."

Instead, they're having conversations with AI assistants, describing exactly what they want in natural language and receiving personalized recommendations within seconds. The difference between books that are recommended and those that remain invisible has nothing to do with sales rankings, review counts, or keyword optimization. It has everything to do with whether AI systems understand what your book truly offers readers.

Book Discovery reveals how AI assistants like ChatGPT, Claude, Gemini, and others actually decide which books to recommend, pulling from a vast synthesis of discussions across book blogs, Reddit threads, podcast transcripts, and academic citations rather than sales data or marketing copy. More importantly, it shows you exactly how to position your book within these conversations, so it becomes the natural recommendation when readers describe what they're seeking.

Drawing from analysis of thousands of AI recommendations and successful author strategies, this guide provides both the theoretical framework and a practical 90-day implementation plan for making your book discoverable in an AI-mediated world. Through twenty specific, actionable steps—from creating "anchor facts" that AI systems reference to building collaborative author networks that amplify collective discoverability—you'll learn how to transform your book from invisible to inevitable when readers ask AI for exactly what you've written.

Book Discovery provides a comprehensive 20-step Book Promotion Plan that covers everything from conducting AI visibility audits and developing quotable frameworks to strategic community engagement and authority building. You'll discover why a thoughtful discussion in a small book blog might matter more than a hundred Amazon reviews, how to create "mention equity" that builds your book's AI visibility without traditional marketing, and why collaborative strategies with other authors can create rising tides that lift all boats in ways that competitive bestseller-chasing never could.

This book guides you from understanding the fundamental shift in discovery behavior through building your own "discovery architecture," culminating in a practical action plan you can implement immediately. Each step is designed to work within the real constraints of author life, whether you have three hours a week or thirty to devote to building AI discoverability.
Read more

From Overlooked to Overbooked:

The Proven System for Winning Government & Corporate Contracts

Win Big Bids shows you how to turn what you already know into high-value contracts, without chasing clients, grinding harder, or faking it online.

Dr. Alison Etinoff’s Win Big Bids system turned her small business into a seven-figure contract machine. Now she’s showing you how. This isn’t theory. This isn’t fluff. This is the real-world strategy you can use to:

Position like a pro so decision-makers notice you
Pitch with confidence that commands the room
Craft proposals that close high-value contracts
Scale your revenue without selling your soul

Whether you want your first $100K contract or you’re building something that outlives you, this is where it starts.

You don’t need permission. You need a plan. This is it.

This isn’t about hustling harder, it’s about moving smarter.

The biggest contracts aren’t going to people who work the hardest, they’re going to people who know the system.

If you’re ready to compete like you belong (because you do). Get the system. Get the contracts. Build your legacy.

Read more