Staying safe is not a choice: It's a mindset... and it's time your whole company adopted it.

Your workers are pre-programmed to fear injury… and that’s sensible. Fear is part of our survival programming: It alerts us to danger, and it triggers a response that moves us away from it.

But what happens if you do something so many times without incident that your fear of it fades away?

Let’s say you’re overseeing a worker operating a lathe or maneuvering a heavy-duty utility vehicle… They’ve been doing that five days a week for the last 20 years, and never once have they been injured.

The fear that kept them safe for the first couple of years has worn off, and now there’s nothing to protect them… just luck.

This is known as fear extinction… and it’s putting your employees at risk.

The original danger is still there. The only difference is that there’s no fear response to keep them safe.

Each person in your organization is protected only by their fear (until it wears off)… unless you take a different approach to workplace safety – one where being safety-minded is the protective mechanism, and fear is not necessary.

If you can create a safety-minded culture within your organization, you can do away with relying on fear altogether, not only keeping your workforce safe but giving them a better experience of everyday operations too.

The best person to show you how to do that is a Certified Safety Professional with an extensive background in occupational health and safety… and Wayne B. Latta is just the person for the job.

Inside his thorough and practical guide to creating a workplace culture with safety at its forefront, you’ll find all the advice and strategies you need to make sure each of your employees is happy, safe, and thriving in their role.

Inside, you’ll discover:

What it means to be safety-minded... and the risk you face when you’re notHow to identify “the threat zone” and assess how safe something truly isSecrets to creating a safety-minded mindset and sculpting the subconscious mind to identify and navigate dangersThe surprising link between emotional intelligence and safety – and how to nurture this in both yourself and your workforceThe neurological decoys that increase the chances of injury… and what you can do about themHow to use goal-setting to create a safer working environment and nurture a team that operates with a safety-always mentality (and why this is so important)How pride, perseverance, and passion in workplace safety are going to be fruits of your success in a culture shift…20 safety decoys to be aware of – so you can build your culture around being mindful of them

And much more.

No matter how long you’ve worked in your industry or how few injuries have happened under your watch, creating a safety-minded culture is key to seeing your business thrive.

Happy, dedicated workers who take pride in their work and operate without a fear response are good for business… and most importantly, they stay safe.

Discover the power of the safety mindset, and overhaul your company culture for maximum safety and efficiency.

Don’t take the risk: Scroll up and click “Add to Cart” right now!

Staying safe is not a choice: It's a mindset... and it's time your whole company adopted it.

Your workers are pre-programmed to fear injury… and that’s sensible. Fear is part of our survival programming: It alerts us to danger, and it triggers a response that moves us away from it.

But what happens if you do something so many times without incident that your fear of it fades away?

Let’s say you’re overseeing a worker operating a lathe or maneuvering a heavy-duty utility vehicle… They’ve been doing that five days a week for the last 20 years, and never once have they been injured.

The fear that kept them safe for the first couple of years has worn off, and now there’s nothing to protect them… just luck.

This is known as fear extinction… and it’s putting your employees at risk.

The original danger is still there. The only difference is that there’s no fear response to keep them safe.

Each person in your organization is protected only by their fear (until it wears off)… unless you take a different approach to workplace safety – one where being safety-minded is the protective mechanism, and fear is not necessary.

If you can create a safety-minded culture within your organization, you can do away with relying on fear altogether, not only keeping your workforce safe but giving them a better experience of everyday operations too.

The best person to show you how to do that is a Certified Safety Professional with an extensive background in occupational health and safety… and Wayne B. Latta is just the person for the job.

Inside his thorough and practical guide to creating a workplace culture with safety at its forefront, you’ll find all the advice and strategies you need to make sure each of your employees is happy, safe, and thriving in their role.

Inside, you’ll discover:

What it means to be safety-minded... and the risk you face when you’re notHow to identify “the threat zone” and assess how safe something truly isSecrets to creating a safety-minded mindset and sculpting the subconscious mind to identify and navigate dangersThe surprising link between emotional intelligence and safety – and how to nurture this in both yourself and your workforceThe neurological decoys that increase the chances of injury… and what you can do about themHow to use goal-setting to create a safer working environment and nurture a team that operates with a safety-always mentality (and why this is so important)How pride, perseverance, and passion in workplace safety are going to be fruits of your success in a culture shift…20 safety decoys to be aware of – so you can build your culture around being mindful of them

And much more.

No matter how long you’ve worked in your industry or how few injuries have happened under your watch, creating a safety-minded culture is key to seeing your business thrive.

Happy, dedicated workers who take pride in their work and operate without a fear response are good for business… and most importantly, they stay safe.

Discover the power of the safety mindset, and overhaul your company culture for maximum safety and efficiency.

Don’t take the risk: Scroll up and click “Add to Cart” right now!

Are you concerned about the direction your youth’s life is taking? Have you ever thought, I can’t keep doing this; something must change?Or have you had a tragic event involving your youth rock your world leaving you struggling to regain peace? Do you wonder about what comes next?Take comfort in knowing that you are not alone. This book is filled with road signs of what works and what doesn’t work in walking alongside a youth in crisis. It takes us on a journey with a youth and his loved ones as they seek to find peace amidst a life of turmoil. It traces the authors efforts to support a 'son' as he journeyed through his conflicts of mental issues, drugs, alcohol, homelessness, struggles with abandonment and social anxiety leading to suicidal thoughts.Pain, mental anguish, suicide, faith, and conflict are all explored along this journey. The book uses the overlapping journeys as insights into some of the shortfalls, behavior triggers and warning signs that you the reader might see in yourself or your loved one as you walk with your troubled youth or worst, try to maintain a sense of normalcy after they’ve made a tragic choice.Lessons learned are shared and insights given as to how to navigate some of these obstacles and find peace. The author’s hope is that you learn from the experiences in this book as you echo your own journey.

PTSD recovery is no easy feat... and neither is climbing a mountain. It's time for a new perspective and a stronger chance of recovery.

You might be surprised by the number of similarities there are between overcoming trauma and climbing a mountain… but this could be the most useful metaphor you’ll ever hear.

No matter what led you to be living with PTSD, you’ve had considerable trauma in your past, and it still haunts you to this day.

You’re not alone.

About 20% of the people who’ve experienced a traumatic event go on to deal with PTSD – and many of them are people like you. They’re veterans, first responders, and healthcare workers – people who have witnessed extreme events in the line of their everyday lives.

The complication is that no matter what their work may share in common, no two people have experienced exactly the same trauma… and no two people’s PTSD presents in exactly the same way.

But recovery is possible for each one of them… and it’s possible for you too.

And that’s where the mountain comes in.

When you look at the idea of breaking free from PTSD, it’s a lot like standing at the foot of one of the highest peaks in the world. You can’t see the way up, and you’re not certain what it’s going to be like at the top.

Climbing a mountain requires teamwork. You have to be committed, and you have to be willing, at some point, to take a leap of faith.

This unique guide to PTSD recovery will be the first member of your team, showing you the route and highlighting the steps you need to take to get to the peak. Inside, you’ll discover:

A frank and personal account of the author’s journey – and all the inspiration you need to see that recovery really is a lot like climbing a mountainThe key ingredient to recovery (and why you shouldn’t give up when you feel like you’re not making progress)Why it isn’t really about the peak: What you’re gaining on the arduous upward climbA clearer understanding of “the trauma loop” – so you can see what you’re battlingThe reason you need to let go of time… and the treasures you can find when you doThe importance of other people on your road to recovery… with clues to help you find the right people for your teamWhy your journey isn’t over when you reach the top of the mountainHow to change your approach to recovery and appreciate the wins you probably haven’t noticed you’ve been having all alongThe skills from your professional training that may be making your recovery harder… and the #1 thing you can do to make it easierHow to escape from a life of being boxed in by your triggers… and notice more glimmers in their placeThe true story of a Kilimanjaro expedition: View your recovery differently, and you’ll start to see your experience in a new light

And much more.

PTSD is all-encompassing, and you may be resigned to living life as its constant companion. But, just like a mountain, it can be conquered… and just as a climb will open up the doors to growth and reward, so will your recovery.

You may feel like you’ve already tried every trick in the book. It’s time for a fresh perspective… and this book is everything you need to find just that.

If you’re ready to leave PTSD in the past and embrace a brighter, stronger future, then scroll up and click “Add to Cart” right now!

PTSD recovery is no easy feat... and neither is climbing a mountain. It's time for a new perspective and a stronger chance of recovery.

You might be surprised by the number of similarities there are between overcoming trauma and climbing a mountain… but this could be the most useful metaphor you’ll ever hear.

No matter what led you to be living with PTSD, you’ve had considerable trauma in your past, and it still haunts you to this day.

You’re not alone.

About 20% of the people who’ve experienced a traumatic event go on to deal with PTSD – and many of them are people like you. They’re veterans, first responders, and healthcare workers – people who have witnessed extreme events in the line of their everyday lives.

The complication is that no matter what their work may share in common, no two people have experienced exactly the same trauma… and no two people’s PTSD presents in exactly the same way.

But recovery is possible for each one of them… and it’s possible for you too.

And that’s where the mountain comes in.

When you look at the idea of breaking free from PTSD, it’s a lot like standing at the foot of one of the highest peaks in the world. You can’t see the way up, and you’re not certain what it’s going to be like at the top.

Climbing a mountain requires teamwork. You have to be committed, and you have to be willing, at some point, to take a leap of faith.

This unique guide to PTSD recovery will be the first member of your team, showing you the route and highlighting the steps you need to take to get to the peak. Inside, you’ll discover:

A frank and personal account of the author’s journey – and all the inspiration you need to see that recovery really is a lot like climbing a mountainThe key ingredient to recovery (and why you shouldn’t give up when you feel like you’re not making progress)Why it isn’t really about the peak: What you’re gaining on the arduous upward climbA clearer understanding of “the trauma loop” – so you can see what you’re battlingThe reason you need to let go of time… and the treasures you can find when you doThe importance of other people on your road to recovery… with clues to help you find the right people for your teamWhy your journey isn’t over when you reach the top of the mountainHow to change your approach to recovery and appreciate the wins you probably haven’t noticed you’ve been having all alongThe skills from your professional training that may be making your recovery harder… and the #1 thing you can do to make it easierHow to escape from a life of being boxed in by your triggers… and notice more glimmers in their placeThe true story of a Kilimanjaro expedition: View your recovery differently, and you’ll start to see your experience in a new light

And much more.

PTSD is all-encompassing, and you may be resigned to living life as its constant companion. But, just like a mountain, it can be conquered… and just as a climb will open up the doors to growth and reward, so will your recovery.

You may feel like you’ve already tried every trick in the book. It’s time for a fresh perspective… and this book is everything you need to find just that.

If you’re ready to leave PTSD in the past and embrace a brighter, stronger future, then scroll up and click “Add to Cart” right now!