Strangers to Superfans

From the author of

Let's Get Digital

and

Amazon Decoded

, this book will change how you think about marketing.

Strangers to Superfans

puts you in the shoes of your Ideal Reader, and forces you to view marketing from their perspective.* Learn the five stages in the Reader Journey.* Identify where your blockages are and how to fix them.* Optimize each stage to increase conversion.* Boost sales by making the process frictionless.* Build an army of passionate readers who do the selling for you.The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.

TABLE OF CONTENTSPART I: A NEW PARADIGM - THE READER JOURNEY

1: The New Marketing2: Defining Your Ideal Reader3: The Importance of Granular Targeting4: Buyer Personas & The Stages of Selling

PART II: READER ROADBLOCKS

5: The Discoverability Myth6: Visibility Chokepoints7: Consideration Distraction8: Purchase Pains9: Advocacy Issues

PART III: OPTIMIZING THE READER JOURNEY

10: The Escalating Challenge of Conversion11: Getting Discovered12: Increasing Visibility13: Browsers to Buyers: How To Make A Product Page Convert14: DNF to OMG15: Handing Out Megaphones

PART IV: THE FAILURE MATRIX

16: Locating Failure Points17: Discovery Fail18: Visibility Fail19: Consideration Fail20: Purchase Fail21: Advocacy Fail

PART V: SOLVE IN REVERSE

22: Why We Work Backwards23: The Product24: The Presentation25: The Promotion26: The Superfan Factory[Updated edition, published August 2020.]