Author: Srini Sekaran

Category: Business, Money and Jobs

Regular price: $7.99

Deal price: Free

Deal starts: September 30, 2022

Deal ends: September 30, 2022

Description:

"A must-read for anybody that wants to learn about the art and science of this role."— Jeevan Patil, Head of Product Marketing, Cisco Meraki

"Whether you're starting out or are a product marketing leader already, this book will really help you [..] make an impact."— Anuneet Kumar, VP of Product Marketing, Salesforce

Launch Products the Right Way. 

A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business.Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.Product Marketing, Simplified covers:

Understanding the customer journeyCreating personasBuilding positioning statementsWriting compelling messagingBuilding a go-to-market strategyDetermining pricing and packagingLaunching productsWorking with analysts and the pressEnabling sales and creating demandInfluencing the product roadmap