BROKEN: How To Fix B2B Sales, Drive Profitable Growth & Win

Introducing the book "Broken" by Scott Marker - the definitive guide to transforming your B2B sales strategies and gaining an "unfair" advantage over your competitors.Based on over seven years of in-depth research and interviews with top CxOs, sales leaders, and frontline salespeople, Marker exposes the shocking truth about the outdated and ineffective methods used in traditional B2B sales.In "Broken," Scott unveils his revolutionary Mixed Customer Arts² (MCA²) methodology and model that will forever change the way successful B2B companies GTM, go to market is done.Learn how to serve your customers more effectively without resorting to cold calling, leverage your CRM to gain and retain more customers, and implement an ethical compensation model that rewards sales professionals for bringing in only the best customers and retaining them for the long-term.Say goodbye to unrealistic expectations and the sky-high turnover of your salespeople and embrace a buyer-centric approach that aligns marketing, sales, and customer service for company-wide success. "Broken" provides practical and modern insights into company-wide alignment, realistic goal setting, and KPIs that put the buyer at the center of your revenue strategies.If you're ready to transform your B2B sales game and achieve a competitive advantage, add "Broken" to your cart now. And for additional support, take advantage of a free 30-minute consultation call with Scott Marker at www.mca-2.com.