Author: Gregory Diehl

Category: Business, Money & Jobs

Regular price: $9.99

Deal price: $0.99

Deal starts: October 06, 2023

Deal ends: October 06, 2023

Description:

Amazon #1 Bestseller in Public Relations and Sales & Selling for Small Business

Does your business have a story to tell?

It should!

From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In

Brand Identity Breakthrough

, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. Whether you lead a growing company, or are just starting out,

Brand Identity Breakthrough

will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof. In

Brand Identity Breakthrough

, you will learn…• How to incorporate a unique selling proposition into your branding• The best methods for selling products to customers as a small business• How to use business storytelling to sell products in both physical and online marketplaces

Table of Contents

Section I: Why Identity Matters

Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)Chapter 2: When Good Ideas FailChapter 3: Why Entrepreneurs Fail to See Their Own ValueChapter 4: Why Others Fail to See Your Value

Section II: Creating Your Brand Identity

Chapter 5: Uncovering Your Core ValuesChapter 6: Developing a Unique Selling PropositionChapter 7: Crafting Your Personality ProfileChapter 8: Knowing Your Target Audience

Section III: Telling Your Story to the World

Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch)Chapter 10: How to Speak with Clarity, Authority, & Authenticity Chapter 11: How to Display Your Character Through WritingChapter 12: How to Educate Your Audience About Your Brand Identity

Section IV: Brand Identity Case Studies

Case Study #1: Unifying Brand Meaning Across Every DomainCase Study #2: Pre-Seeding a Two-Sided Marketplace for LaunchCase Study #3: Turning a Charitable Project into a Profitable MovementCase Study #4: Skyrocketing a Personal Brand through Narrative FocusCase Study #5: Embracing Personality in a Technical Niche

Section V: Resources for Prospective Entrepreneurs

Appendix 1: Entrepreneurial Terms DefinedAppendix 2: 50 Useful Starting Questions for New EntrepreneursAppendix 3: Making Money Online